Tanzania to Host Inaugural Swahili International Tourism Expo

  • Published by Vedat
Tanzania Tourist Board launches its first ever international tourism fair, the Swahili International Tourism Expo (S!TE).
tanzaniaThe four-day tourism expo will be held in in Dar es Salaam, Tanzania’s commercial capital located along the coastline of Tanzania, East Africa from October 2 – 5, 2013 at the Mlimani City Conference Centre.

The Swahili International Tourism Expo will focus on inbound and outbound travel to Africa and is expected to draw hundreds of tourism and travel professionals from all over the world. The Expo will take the format of a travel and trade exhibition with a conference element focusing on topical tourism, sustainability, conservation and other market related issues.

Dr. Aloyce Nzuki, Managing Director, Tanzania Tourist Board said, “We are extremely excited to be able to host the first ever Swahili International Tourism Expo. Dar es Salaam has been strategically selected as a place for staging this premier tourism event because of its geographical location, excellent air access; the existing ‘state of the art’ and readily available infrastructure and amenities suitable for establishing an international tourism fair. “

In the bid to promote tourism in Tanzania, the Tanzania Tourist Board (TTB) partnered with Witch & Wizard Creative (Pty) Ltd, South Africa, the exhibition and events management company that put INDABA on the world travel industry calendar of events.

Dr Nzuki added, “We are confident that with our partnership with Witch & Wizard Creative, and their marketing expertise, will enable the Swahili International Tourism Expo to grow from year to year to become the one of the world's leading travel and tourism events for Africa, putting Tanzania on the map as a key player in for the tourism industry in Africa just as INDABA has done for South Africa.”

The tourism expo derived from the word "Swahili" which is an Arab word, meaning “boundary" or "coast" and ultimately it came to be applied to the people living on the East Africa coast and their language.

For more information on the Swahili International Tourism Expo, visit

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