The inaugural event will take place on March 29-30, 2014 at the San Diego Convention Center.
"San Diego along with Los Angeles and the Bay Area will round out our West Coast offering by giving exhibitors a tremendous marketing opportunity to reach a new audience of high-income travelers," states John Golicz, CEO of Unicomm. "It is a market we've been watching for a number of years and, now, the timing is right for us with U.S. consumer travel confidence at a historic high and travel bookings on the rise." In fact, Golicz added, "San Diego is one of the fastest-growing Designated Market Areas in the country - ranked in the top 10 DMAs by population growth both nationally and regionally."
In preparation for its entry into the San Diego market, Unicomm is creating an aggressive marketing campaign, targeting partnerships with leading regional broadcast TV, newspaper, radio, local print media and online outlets.
The event has already received significant exhibitor commitments prior to its official launch. And, it anticipates California and the southwest states, Pac-Rim, Oceania, Alaska, Hawaii and Latin America regions will all find San Diego an attractive add-on to their current consumer show plans.