As an integrated marketing automation solution, MarketingConnect has been designed to utilize event and attendee behavior information gathered from other GenieConnect tools to generate relevant & personalized content, which is then channeled through attendee communications channels like email, in app & push messages. This allows event organizers to send highly targeted and relevant information to attendees to maximize engagement throughout the entire event life cycle.
MarketingConnect is the only tool currently available on the market that allows event organizers to tailor automated marketing communications, adding value to their event and attracting more attendees. In turn, this provides event attendees with helpful information that is tailored to their needs.
MarketingConnect uses a combination of time and action based triggers, merged with configurable workflow rules, which can tailor follow-up communications based on whether the user opens the message and how they subsequently interact with the content, meaning that no two messages are the same.