World Travel Market 2013, the leading global event for the travel industry, will focus on Brazil’s and Japan’s travel and tourism potential in its Origin Markets programme.

The programme, organised by the European Tour Operators’ Association (ETOA), starts on Tuesday 5 November at 2.30pm in Platinum Suite 1, asking Where Next for Japan?

Outbound tourism from Japan has grown from 128,000 in 1964 to a record 17 million last year. ETOA will unveil results from specially-commissioned research looking at how Europe can return to being the number one destination for Japanese tourists.

That session is quickly followed at 3.45pm by The Growing Pains of Brazil which will debate if Brazil is an underperforming source market for Europe. The country’s burgeoning middle class has seen it singled out as one of huge potential; furthermore it offers a visa-free regime with Europe alongside a number of cultural and linguistic ties.

ETOA will again unveil specially-commissioned researched on the Brazilian tourism market to Europe.