IACC Europe conference to focus on Investing in Excellence

  • Published by Vedat
IACC CEO Mark Cooper announced the theme and lineup of speakers and presenters for the2013 IACC-Europe Annual Conference.

The event is scheduled for Sunday 3rd and Monday 4th November at Dolce Chantilly, France. According to Cooper, the conference will concentrate on educating members on ways to enhance the Meetings Experience at their conference venues and to gain insights as to how to perform in a hyper-competitive marketplace.

Cooper says the content will be among the major reasons to attend and participate. He notes, “This conference will be more participation driven with an emphasis on relevant, cutting-edge content along with important opportunities for networking. Our key objective is to provide an exceptional “IACC meeting experience” for all attendees attending from around the globe.

Keynote speakers include:

Jan Gunnarson discussing Hostmanship, the art of making people feel welcome. Hostmanship is a practical philosophy that helps people to develop an inclusive culture and behaviour in organisations and places, the foundation for attracting customers, talent and partners.

Mady Keup, Service Design in Meetings and Events will lead an interactive session delivered with students from SKEMA Business School, Nice. Mady will talk about the importance of investing in researching the different touch-points of an event and then designing the customer journey for participants.

Guy Bigwood Investing In Sustainable Excellence: “how to use sustainability to drive efficiency, spur innovation, increase profits and improve customer satisfaction. Guy’s mission is to increase the sustainability of the meetings and events industry. Guy leads the Corporate Social Responsibility Team (CSR) at MCI, the world´s largest integrated event and association management company.

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