The value of IT&CMA and CTW Asia-Pacific as a platform to reach the international industry audience is evidenced beyond the exhibition showcase.

Corporates, National Tourism Organisations (NTOs) and Convention Visitor Bureaus (CVBs) such as Tourism New Zealand, Thailand Convention & Exhibition Bureau (TCEB), Airports of Thailand, Dusit International, sky100 Hong Kong Observation Deck, Fukuoka Convention & Visitors Bureau, 3rd Planet Pte Ltd, Taiwan Pavilion, Kenes Asia and Sukosol Hotels are leveraging on this platform as a springboard to the reach out to the international media and the global MICE and Corporate Travel industry with their latest announcements.

“This is a big year for Tourism New Zealand in the MICE market, from 1st July, we have had significant increase in funding specifically to attract business events – incentives and conferences – to New Zealand. We will be doing so through our new brand 100% Pure New Zealand Beyond Convention, that represents what the destination has to offer, including a great variety of tourism experiences around the places that our business events take place, allowing delegates to enjoy a leisure experience before or after their event.” said Mischa Mannix-Opie, Regional Manager – South & South East Asia of Tourism New Zealand.

TCEB also took advantage of IT&CMA and CTW Asia-Pacific to officially launch their new brand Thailand Connect to over 140 international and local media, while Taiwan coincided their exclusive MEET TAIWAN networking for local industry buyers and media with the show to maximise their already significant presence at the event.

“We are eager to share about Taiwan’s myriad of cultural experiences, gastronomic delicacies, natural scenic locations, as well as its modern convention and exhibition venues, accommodation choices and strong infrastructure facilities and resources. The multitude and diversity of options that Taiwan offers makes it easy to create programmes and packages for a variety of MICE agendas. Taiwan offers unlimited advantages for both buyers and sellers looking for innovation, value and fully integrated supply chain networks. There is certainly something for everyone!” said Ms Lily Su, Senior Manager of the MEET TAIWAN project.

Meanwhile, Sukosol Hotels chose to wow IT&CMA and CTW Asia-Pacific’s international delegation of buyers, corporate travel managers and media with a captivating hosted dinner complete with a jazzy entertainment extravaganza by the property’s own musical owners – the Sukosols – giving invitees a chance to experience the unique essence of the Sukosol brand.

Marisa Sukosol Nunbhakdi, Executive Vice President of Sukosol Hotels shared, “The hosted dinner is an excellent opportunity for us to introduce our new brand, Sukosol Hotels, Thailand’s only boutique collection of distinctly unique and artistic hotels. Delegates will be able to experience our unique Sukosol artistic experience and creative hospitality found nowhere else in Thailand.”