TCEB Launches 'Thailand CONNECT' Campaign to Boost MICE Business

  • Published by Vedat
The Thailand Convention and Exhibition Bureau has unveiled 'Thailand CONNECT', a global marketing campaign designed to make it easier for corporate buyers and meetings organisers to sell Thailand as a premier MICE destination.

The campaign will focus on three pillars: diversity of Thai destinations, unrivalled business opportunities, and the high quality of Thailand's MICE professionals. It is accompanied by a number of specific promotional packages that will extend financial support to MICE events and delegates attending MICE events in Thailand, depending on their country of origin and duration.

Mr Nopparat Maythaveekulchai, TCEB's President, said that the new "CONNECT" campaign is designed to help Thailand achieve a 2014 target of 987,000 MICE visitors from abroad, with revenues projected at 96.9 billion baht (US$3.2 billion), up respective 5% and 10% over the figures projected for 2013. It will help TCEB enhance the global visibility of the Thailand brand as part of the Five-Year Master Plan (2012-2016) and its three key strategies - WIN, PROMOTE and DEVELOP.

"The key word here is "CONNECT". We believe that Thailand can "connect" extremely well with global buyers by offering a combined package of three Unique Selling Propositions," Mr. Nopparat said.

These USPs are:

1. Diversity of Destinations.

2.Unrivalled Business Opportunities.

3. High Quality Professionals.

Said Mr. Nopparat, "The MICE industry has always played a key role in driving the broader economy, earning revenues of approximately 80 billion baht or about 2.66 billion U.S. dollars per year. During the 2013 fiscal year, from October 2012 to August 2013, Thailand welcomed 993,072 MICE travelers, with revenues of over 86,280 billion baht (US$ 2.87 billion). Top MICE visitors were from the conventions industry (318,663 visitors), followed by incentives travelers (247,888 visitors), corporate meetings (237,701 visitors) and exhibitions (188,820 visitors).

Most Read MICE news since January 1, 2017

  • 1
  • 2
  • 3
  • 4
  • 5
Prev Next


Spend a Romantic Weekend in Tallinn, Estonia

Spend a Romantic Weekend in Tallinn, Estonia

Beginning of December 2016, me and my wife visited Tallinn, the capital of Estonia, and if you are searching for a romantic weekend, then you should consider Tallinn. The Estonian capital offers tra...

Best of Greek Islands with Celestyal Cruises

Best of Greek Islands with Celestyal Cruises

In Summer 2016, I had chance to sail to Greek Islands with the Celestyal Cruises. In an organization with Karavan Cruises, travelers enjoyed best of Greek islands with Celestyal and received a compl...

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...