CONVENE, the event that is providing a real focus on the meetings industry in the Baltic Sea Region, has received the backing of ICCA ahead of their 2014 show.

After a successful premiere last year, the Vilnius-based event has made inroads into developing the Baltic Sea Region as a “new”, exciting and different location for international meetings and conferences. After seeing how much business was conducted as a result of the first outing, ICCA has now recognised the strategic importance of CONVENE in accelerating the recognition as an effective region for business of meetings.

In supporting this innovative event, Martin Sirk, ICCA CEO, said: “We are delighted to be increasing ICCA's involvement with Convene in 2014. The Baltic is becoming an increasingly important meetings destination, especially as business and academic connections and relationships emerge and evolve between countries, companies and universities across the whole of the region.”

Anna Gorska, ICCA CEC Chairperson (Gdansk Convention Bureau/Gdansk Tourism Organisation CEO) said: CONVENE has become an important event in the Baltic Region. After a successful first edition in which some exhibitors and 115 selected international hosted buyers who were guests of the Vilnius meetings community joined by more than 100 meeting event planners from within Lithuania, CONVENE organisers proved that there is a real potential and interest in the region. I encourage everyone to participate in CONVENE and generate new, valuable business contacts.

ICCA’s commitment boost for CONVENE, whose 2014 event will be held in the Lithuanian capital Vilnius, from 12 – 13 February and preceded on 11 February by a cutting edge education programme.