BTC, Italy’s events and conference tourism exhibition, which held 12-13 November, registered strong growth on all fronts: exhibitor numbers were up 22%, with 313 companies present, while international buyers increased by 40%, with 300 events and conference organisers from 22 countries (mainly from Europe, Russia, Brazil, India, China, Japan, the US) interested in making contact with Italian and international supply-side operators.
The total attendance figure came out at 6,724 over the two days of the show, compared with 3,300 last year.
7,152 appointments were held between international buyers and sellers, an increase of 32% on the previous show.
BTC 2013 welcomed more than 100 new exhibitors: these included three important international tourism boards, from Israel, Mexico and Poland.
Italy presented the conference offer of Tuscany, Puglia, Veneto, Friuli Venezia Giulia, Sicily, Liguria, Emilia Romagna, Basilicata and the City of Turin.
BTC provided a concrete response to an industry in search of the right stage to express all of its potential: the sector is valued at USD 1,000 billion worldwide, and accounts for 25% of global tourist traffic. In Italy alone, it employs 300,000 people and generates GDP of approximately EUR 15,000 billion (source: conference industry financial data, University of Bologna).
The 30th BTC will be held in Florence on 11 and 12 November 2014.