Business Events Sydney (BESydney) has secured a conference in 2014, another mega incentive from China, worth an estimated $22.5 million in economic impact (EI) to New South Wales (NSW).

The Pro-Health China Annual Conference 2014 becomes another mega incentive from China. This win comes hot on the heels of a steady flow of Asian corporate business that the bureau has secured since the start of this financial year, worth around $5.6 million. It also follows the hugely successful Perfect China Leadership Seminar 2013, which was worth close to $21 million and welcomed more than 3,000 delegates to the harbour city in July.

BESydney CEO Lyn Lewis-Smith said that the growth in the number of incentive events secured for Sydney over recent years is a result of the state’s targeted strategies to attract business from this important market.

“Over the past decade, we have developed strong relationships in Asia. This has played an important part in the success that Sydney is now enjoying in the region,” Ms Lewis-Smith highlighted.

Pro-Health China President, Mr Jason Li said that he looked forward to working with BESydney over the next year to ensure his high-achievers enjoyed a rewarding and authentic Australian experience in Sydney.

“Sydney is a dynamic city with many attractions that will give our distributors quite a unique travel experience. This is not only an incentive trip, but also a heart-to-heart interaction between Pro-Health and Sydney. Our delegates will be eager to learn the attractions, culture, and everything there is to experience in this metropolitan city,” said Mr Li.

Last financial year, BESydney secured 33 Asian corporate incentive events worth an estimated $57 million in EI. This represents over 50% of revenue secured by BESydney during 2012/13. There is no doubt that Asia continues to become an increasingly important market for Sydney.

In the first quarter of the new financial year, the bureau has already secured six Asian incentive events. Five of these events will take place in Sydney by the end of December, reflecting the short-lead nature of the Asian incentive market.