Independent research of World Travel Market’s exhibitors shows WTM 2013 will generate a massive £2,223,445,308 billion of deals, either through contracts signed at the event or from negotiations with WTM Buyers’ Club members, which will lead to deals signed before WTM 2014.
WTM 2012 generated almost £1.9 billion in business deals, either on the exhibition floor or in the 12 months that followed, which was a 12% increase on WTM 2011’s £1.653 billion. WTM 2010 facilitated almost £1.5 billion.
The increase in business generated by WTM 2013 can, in part, be accredited to the 8% increase in WTM Buyers’ Club members to more than 8,500 (8,544). Furthermore, there was an impressive 5% increase in overall trade visitors compared to 2012, with WTM overall welcoming more than 50,000 participants over the four days (Monday 4 – Thursday 7 November).
World Travel Market, Senior Director, Simon Press said: “I am delighted with the amount of business conducted at World Travel Market, which increases each year. This success firmly positioning WTM as a must-attend exhibition for national and regional tourist boards, global brands, luxury and technology companies.
“The phenomenal increase in buyers and visitors, the WTM Speed Networking programme, the new The Travel Tech Show at WTM and the inaugural A Taste of ILTM at WTM all played very important roles in the success of WTM 2013, offering all stakeholders increased opportunities to meet new contacts, sign contracts and conclude deals.
“The amount of business conducted and the findings from the exhibitor research show WTM is delivering on its commitment to facilitate business in the travel and tourism industry.
“The amount of business conducted at WTM clearly demonstrates WTM. Means Business.”