The Lions Clubs International, with its 1.3 million members, has decided to hold its annual convention in Italy.
In its nearly 100 years as an organization, the Lions Club has chosen only 3 destinations in Europe for its Convention – Hamburg (Germany), Birmingham (UK) and Nice (France). This will be the first time to host the event in Italy. Last week in San Diego, the city of Milan was selected for the 2019 event over Boston (USA), Calgary (Canada), Johannesburg (South Africa) and Singapore.
From the very beginning, the work on the bid to host the Lions Club Convention, was a team effort involving Fiera Milano Congressi - the official bidder and manager of the convention centre MiCo, that will host the convention; Lions Club Italia - the organization’s local chapter in Italy; and AIM Group International - which will be the official PCO of the event, that gave technical advice and support in the design and presentation of the successful bid. The convention will be held in July 2019, bringing to Milan 25.000 people, including delegates and their guests, for 4 days. The Lions Club estimates that this convention will generate about 60 million euro revenue for the destination.
The 25.000 Lions will benefit directly from all the attractions Milan has to offer: shopping, restaurants, museums, and cultural life. Traditionally, additional tours to other Italian destinations will be organized for delegates and their guests after the convention, offering business to other parts of Italy.