Celebrities and Industry Presidents are joining the line-up for the Ultratravel Forum 2014 and the ULTRAs Dinner at The Dorchester Hotel in London’s Park Lane on Monday 19 May from 12.30pm.

UltratravelThe Ultratravel Forum will be addressed by an exclusive list of celebrities who will form a luxury Consumer Panel including Piers Morgan, the Hotel Inspector’s Alex Polizzi, journalist Celia Walden and Emma Freud OBE. They join industry Presidents and CEOs from the world of business, luxury and travel.

A Presidents Panel, including industry leaders and CEOs from the world of business, luxury and travel will discuss the latest trends influencing the luxury travel industry today and in the future. The Panel will include Gerald Lawless of Jumeirah; Christopher Norton of Four Seasons Hotels and Resorts; Larry Pimentel of Azamara Club Cruises; Phil Asker of private jet tour operator Captain’s Choice, John Scott III of Belmond and Laurie Berryman of Emirates.

Other speakers include trend forecaster and ‘Stuffocation’ author, James Wallman, who will explain the key cultural shift in the 21st century from materialism to experientialism, and its relevance to today's luxury travel industry. In addition, The Economist's Executive Editor, Daniel Franklin will present the publication’s latest findings on the business, economic and political developments across the business world.

All sessions will include an open Q&A, giving all attendees the opportunity to address the experts and senior figures on stage with any questions, ensuring that all important issues can be covered and answered.

The Ultratravel Forum will be followed that evening by the presentation of the 2014 ULTRAs – the Ultimate Luxury Travel Related Awards – as voted by the readers of the UK edition of Ultratravel magazine. The ULTRAs – also at The Dorchester will commence with a welcome reception at 6pm, with the dinner and presentations at 7pm. The formal evening proceedings will finish at 9.30pm, with all guests then invited to stay for the post-dinner drinks reception.

The last few places for the day can be reserved at www.ultratravelforum.com