ATM 2014 reveals Dubai’s goal in Tourism by 2020

  • Published by Ozgur Tore

Dubai is on track to meet goal of 20 million visitors and treble sector’s economic contribution by 2020 as industry partners embrace vision and regulatory initiatives drive development.

turkey-home-dubaiDubai’s goal of doubling the 10 million visitors welcomed in 2012 to 20 million by 2020 is the collective responsibility of all industry stakeholders, was the message shared at the launch session of the ATM 2014 seminar series, which opened today at Dubai International Convention & Exhibition Centre.

The opportunities, challenges and early successes of the government initiative, one year on from its official launch, were addressed by four top tourism industry leaders at a session entitled ‘Delivering the Tourism Vision for 2020 and how Dubai is marketed to the world’.

Opening the session, HE Almarri said: “Dubai’s position in the world, with what we have to offer, is very promising. The Expo 2020 win offers a clear message that Dubai is seen as a tourism and business hub for the region. We’re very proud to have won the right to host the event, but Dubai won’t stop; it will continue evolving up to, and beyond, 2020.”

Since ATM 2013, the Dubai government has already announced plans to create a fully integrated e-Permit and e-Ticketing system and shared details of an exciting incentivisation initiative that will enable hotel owners to bring forward construction timelines for three and four-star properties, with eligible developments granted a concession on the standard 10% Municipality Fee levied on the room rate for each night of occupancy.

Following the recent news that Dubai International Airport pipped London’s Heathrow as the busiest airport globally for international passengers in Q1 2014, and with the successful phase one launch of the emirate’s second international hub, Al Maktoum International, the role of Emirates and flydubai in bringing the world to Dubai was a key discussion point.

The 21st edition of Arabian Travel Market 2014 takes place at Dubai International Exhibition and runs through to Thursday 8 May.

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