Florence Convention Bureau launched Florence Congress Booking, the first and unique hotel reservation portal dedicated to event organizers.

firenze-cbFlorence Congress Booking is an innovative hotel reservation portal dedicated to event organizers and their participants arriving in Florence. Thanks to the portal, numerous benefits for all the subjects involved: hotels allotment management and economic returns for the organizer, affordable and reserved rates for the participants, no commission to OLTA for the hotelier.

Florence Congress Booking was realized by Florence Convention Bureau in response to the associative market trends that see more and more conferences participants booking their accommodation through the OLTA ( On Line Travel Agencies ) rather than relying on the association or pco that organize the conference. These trends cause a series of very negative consequences for associations, participants and hoteliers :

• Participants book their rooms at not favorable or not specifically negotiated terms for the event;

• Hotels receive reservations through OLTA and pay up to 30 % commissions;

• Associations or PCOs loose a significant portion of earnings, causing a probable increase of the conference registration costs.

Thanks to this portal, associations and PCOs involved in the event organization not only will manage the hotel allotment but they’ll also have guaranteed economic returns.