EIBTM is to provide a one-to-one customer service strategy to work with all of the event's main stand holders who in turn will be able to help their exhibiting partners and sharers through the show cycle of EIBTM.
Provided by the customer service team and led by Reed Exhibitions' newly appointed Customer Experience Manager, this will give one point of contact for each main stand holder and all the help they need to maximise the value of their participation at EIBTM 2014 to ensure a successful event. The person assigned to the exhibitor will give guidance, advice, and all the necessary assistance plus provide links to supporting marketing, PR and logistics information with follow up calls to ensure there are no missed opportunities. The programme will lead exhibitors through the various stages of the EIBTM journey including the new self select appointment tool, advising on key dates and deadlines, assisting with badge orders, guidance through the operation's manual and even assisting with travel and accommodation.
The personalised point of contact will be able to assist with:
- Ensuring that each exhibitor is making the most out of their participation and understanding all the deadlines involved for activity pre-show to maximise their visibility to all attendees.
- Exhibitor Login with user manual and video tutorials.
- Marketing support including a 'To Do' list with timelines, supply of different templates for online communication and much more.
- Introduction of the operations manual with personal explanation of each action point.
In addition the EIBTM team will be on hand to support each main stand holder's exhibiting partners so that if necessary they can provide tutorial webinars explaining step by step all of the advantages and specific marketing tools to ensure they engage with the attendees in advance of EIBTM 2014.
EIBTM 2014 will take place from 18th – 20th November.