Puerto Vallarta Restructures CVB

  • Published by Ozgur Tore

Puerto Vallarta, one of Mexico’s premiere business travel destinations, has restructured its Convention and Visitors Bureau (CVB).

It will increase outreach, assistance and promotion of the destination through meetings, incentive travel and conference markets.

The entity will be headed by Executive Director Miguel Andres Hernandez, who served as President of the Puerto Vallarta’s Hotel Association Tourism Board from 2010 to 2012, and GM of Puerto Vallarta’s Garza Blanca Preserve, Resort & Spa from 2009 to 2012. The CVB will promote tourism development in the region and act as a liaison between international and local businesses and governments as a way to facilitate and attract international meetings, conferences, events and incentive travel to the city.

The Puerto Vallarta Tourism Board has been promoting the city’s infrastructure in the business travel market as part of its promotions and public relations campaigns. As a result, Puerto Vallarta is currently in an alliance with the Mexico Tourism Board, participating in conferences and events such as AIBTM, IMEX and MPI in 2013 and this year and becoming an MPI Preferred Partner in April.

This year the destination will once again be holding Vallarta Meetings, Puerto Vallarta’s special educational trip for US and Canadian meeting planners, from November 10-15. To learn more on this initiative please visit

Located on Mexico’s Pacific Coast in the state of Jalisco, Puerto Vallarta turned 96 this year; while it has grown to be a world-class destination, at its center it still remains a charming Mexican pueblo with colonial architecture and cobblestone streets. Its 120 miles are surrounded by the Bay of Banderas and the Sierra Madre, making it Mexico’s most diverse and most Mexican destination. The sea port where the Charros (Mexican cowboys) play, adventure seekers zipline and foodies taste one of over 360 restaurants.

The city of Puerto Vallarta started a series of remodeling projects six years ago, and in the past two years has re-opened its iconic Malecon, or boardwalk, the historic Pier Los Muertos was refurbished and the streets of the downtown area were widened, making it one of the few tourist zones in Mexico to be pedestrian friendly and wheelchair accessible.

In the past 6 months, two hotels have opened in Puerto Vallarta - Hotel One, with 125 rooms & Holiday Inn Express, with 115 rooms – both are conveniently located less than 10 minutes away from Puerto Vallarta’s a state-of-the-art International Convention Center, airport (PVR) and downtown. By the end of 2015 three other hotels will have opened, the Hyatt Ziva and Hotel Mousai in the Mismaloya area and the Altamar in the Romantic Zone. In addition, the Puerto Vallarta Fiesta Americana will be converting to an All-Inclusive in October.

As of 2013, the Puerto Vallarta Tourism Board has been proactively working on its connectivity and increasing flights to the destination from the United States and Canada as well as Europe and South America. This includes direct flights from St. Louis, Seattle, San Francisco, Los Angeles, Atlanta, Vancouver, Chicago and Oregon, resulting in a 17% increase in international arrivals for the first 6 months of this year.

Additional information on Puerto Vallarta is available at

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