Joburg is welcoming one of the world’s most prestigious and spectacular floral shows to the city during Tourism Month.

WOC21The 21st World Orchid Conference & Exhibition, taking place at the Sandton Convention Centre from 10 – 14 September 2014.

A World Orchid Conference & Exhibition is one of the most prestigious and spectacular events on the global calendar for botanists and orchid enthusiasts and a welcome addition to the city’s diverse event line up during Tourism Month.

orchidsA World Orchid Show is one of the biggest flower shows held anywhere in the world – and comparatively bigger than the famous Chelsea Gardens Show held annually in the UK,” says Pumla Ntsele, Deputy Director of Joburg Tourism’s Convention Bureau. The exhibition is open to the public and tickets can be purchased online from www.woc21.org.

A show of this size traditionally requires an exhibit space for plants and flowers in excess of 10 000 square metres – about two soccer fields – and is generally attended by 100 000 (one hundred thousand) local visitors. There are many financial and marketing benefits to a country hosting such an event, given that such shows often have 500 – 1000 international registrants who generally stay 14 – 19 days in total.