The Indonesian annual travel mart, the Tourism Indonesia Mart & Expo (TIME) or Pasar Wisata Indonesia this year will take place in Banda Aceh after being held in Padang last year.

time2014Banda Aceh, the capital city of Nanggroe Aceh Darussalam, will host the premier tourism event on 23 – 26 October 2014 at Hermes Palace Hotel.

Entering its 20th year of conduct, TIME is organized to promote Indonesia as a tourist destination in the international market and at the same time raise the country’s image as a global travel destination.

“The shifting of TIME to the capital city of Nanggroe Aceh Darussalam is aimed at promoting Aceh to the international market and speeding up the development and improvement of infrastructure, tourism facilities and tourism attractions in the region, so that at the end the destination could establish itself as a global travel destination. It will attract more tourist arrivals to the island and speed up the improvement of infrastructure and encourage more investors to the region to develop new hotels as well as tourism attractions,” said Meity Robot, Chairwoman of the Steering Committee of TIME 2014.

There are six (regional) gateways in Sumatra. These include Banda Aceh, Medan, Pekanbaru, Padang, Palembang and Batam. “While direct regional services are still limited to Malaysia and Singapore, destinations in Sumatra can use these regional hubs to attract travelers from beyond these countries.   Banda Aceh is now a visa-on-arrival entry point. There are two direct international flights to Banda Aceh from Kuala Lumpur, and four times a week from Penang. Domestically, there are daily flights between Jakarta and Banda Aceh by the national carrier, Garuda Indonesia, and other airlines,” Meity concluded.

TIME accommodates the interests of local industry players seeking to introduce their tourism products and services to the international markets. The event will feature the best of Indonesia’s tourist attractions, including exciting destinations and special interests as well as top tourist facilities in the country. The annual mart is run on a yearly rotating basis to promote as much provinces to the world as possible in the future.

TIME 2014 is organized by the Indonesian Tourism Council together with the Provincial Government of Nanggroe Aceh Darussalam and is supported by the Ministry of Tourism & Creative Economy of Indonesia and the entire tourism components in Indonesia.

TIME 2014 is also supported by Garuda Indonesia as Official Airlines, other supporting airlines, Association of the Indonesian Tours & Travel Agencies (ASITA) Aceh, Indonesia Hotel and Restaurant Association (PHRI) Nanggroe Aceh Darussalam, Indonesian Conference and Convention Association (INCCA), and Pacto Convex as the event organizer.

Last year, TIME in Padang attracted 83 buyers from 27 countries dominated by Malaysia, Indonesia, Poland, The Netherlands, India and Singapore, with 81 Indonesian sellers occupying 73 booths. The percentage of sellers based on industry covered Hotel, Resort & Spa (75%), NTO (10%), Tour Operator/Travel Agent (7%), Adventure/Activity Holiday (3%), Airline (1.5%), and Others (Hotel Management, etc. (8.5%)).