Bit – International Tourism Exchange that serves as a touchstone for the tourism industry in Italy will be in its 35th edition at fieramilano in Rho from Thursday 12 February to Saturday 14 February.

bit2015Bit2015 will have an area dedicated to MICE; an elite space for the Luxury segment, which will be expanded with new representatives from Lombardy and Tuscany; and Digital World, an area dedicated to innovation via technology. Specifically, the Leisure area will host a space for Italian culture, food and wine. The Destination Sport area is also brand new. This space dedicated to travellers has been created in collaboration with Decathlon. It is to only be open on Saturday. Destination Sport will host small agencies that offer sports packages for various disciplines and meant for the various target markets, which include a growing number of sporty travellers.

More than 2,000 companies, which will be available to the 1,500 buyers from Italy and abroad and the 3,000 journalists expected, will be able to take advantage of this new concept. These numbers will build on the success seen at Bit2014, which industry professionals saw as the Bit show transitioning toward the future. There were more than 62,000 visitors and 20,400 business matches and about 3,600 professionals who participated in more than 70 events.

In addition to the many companies that have already confirmed they will be present, there are to be consortiums, convention bureaus, tour operators, large hotels and tourism boards from places like Palestine, China, Cyprus, Korea, Croatia, Japan, India, Israel, Malaysia, New Caledonia, Poland, the Dominican Republic, Thailand and Tunisia.

Bit2015 will increase the number of hosted buyers in its new programme to 1,500 participants (+50% on 2014) from more than 70 countries, including, 250 Italian buyers, who for the first time will be able to purchase offers from abroad. The 10 countries that will be most represented, not including Italy, stand out for being a balanced mix of traditional strong markets and emerging economies: the U.S., Germany, Russia, UK, India, Brazil, China, France, Austria and the Netherlands.