What's cooking in America’s kitchen?

  • Published by Ozgur Tore

The structural business dynamics of the North American restaurant industry are changing dramatically.


In an era of diverse consumer preferences, increasing complexities in global supply-chains and more regulatory restrictions, restaurant operators across a variety of brands are struggling to stay current

Phil Kafarakis, Chief Innovation & Member Advancement Officer at the National Restaurant Association says, "Stakeholders are constantly reviewing ROI. And they are looking at a wider and wider range of financial options – and demands. This is especially true in the booming fast casual segment." Kafarakis will host a session at the Global Restaurant Investment Forum (GRIF) to discuss how venture capital companies are meeting operator challenges and stirring the pot in many American restaurant kitchens.

The North American market can be a bellweather for investment trends – the programme will look at what’s happening in the US and explore key trends for 2015 in the UK, Shanghai, South America and Middle East. The GRIF programme will also address international expansion and the challenges that are presented when taking your brand global – using the experiences of Hard Rock Café and Wagamama. New F&B concepts will also have the opportunity to "Present their Concept" to potential investors and take advantage of the business opportunities on offer.

The Global Restaurant Investment Forum (GRIF) is establishing itself as the must-attend event for organisations and individuals involved in restaurant investment, development and expansion. GRIF will tackle issues such as agreements between franchisors and franchisees, restaurant design, making hotels dining destinations, and gaining market share through social media. This two day event will provide valuable networking opportunities and industry insights, and allow attendees to return to the work place with practical knowledge to apply to their business.

Registration for the Global Restaurant Investment Forum (GRIF) is now open.

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