ICCA educates less experienced professionals prior to AIME

  • Published by Ozgur Tore

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ICCA, the International Congress and Convention Association, continues to promote professional development of less experienced professionals with an education program at the Melbourne Convention and Exhibition Centre (MCEC) on 22 and 23 February 2015, which is prior to the Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne.

ICCA International Meetings Foundation Seminar, formerly known as ICCA Forum for Young Professionals, is an inaugural initiative by ICCA Australia and ICCA Asia Pacific Office. The aim of this joint effort is to prepare less experienced professionals through innovative and growth oriented program that revolves around professional growth in the early stages of their career, as well as to equip delegates with a basic foundation in the global meetings industry.

The information-packed program will present the attendees with a fantastic opportunity for both professional and personal development, increasing knowledge of the business events industry whilst building contacts on both a national and international level. Over two days, delegates are given opportunities to network with potential future employers, and a fantastic experience to get sound advice along with essential career-building insights from some of the most established senior industry speakers.

The seminar will rope in a range of leading industry gurus to deliver immersive sessions about the meetings industry today, social media for business events, association trends and an overview of the different sectors in the industry. This year’s attendees can expect a gamut of excellent speakers, of which the confirmed speakers include Alex Yeomans (CIM), Anna Case, (Gold Coast Business Events), Delwin Kriel (Reed Travel Exhibitions), Elizabeth Mulquiney (AACB 2014 Award Winner), Jenny Graham (Cairns Convention Centre), Julia Swanson (Melbourne Convention Bureau), Martin Sirk (ICCA CEO), Michele Crowley (PCMA), Oscar Cerezales (MCI), Nicolena Oborn (Crown Hotels), Sarah Markey-Ham (ICMS), Sherrif Karamat (PCMA) and Steen Jacobson (Dubai Tourism).

The program format consists of case study, presentations and panel discussions. For the first time ever, this year’s seminar will feature a Closing Keynote Motivational Speaker, designed to send the meeting professionals back to the business inspired and ready to apply the knowledge & skill learnt at the event. Creator of, Sebastian Terry will deliver this high-energy address. Known worldwide for pursuing an incredible list of “100 Things”, Sebastian has garnered rave reviews and popularity for fulfilling his goals.

ICCA CEO Martin Sirk will also be involved in a single, super-focused Hot Seat session that allows attendees to throw their biggest questions. Besides, he will join a panel of industry experts to discuss general trends in Business Events and how member organisations are evolving for their members in the face of these changes.

This seminar is a complimentary benefit to ICCA members but also opens to a limited number of non-members at a low cost of $150, inclusive of GST. Registration is open to those who have a full-time position related to the events business and should have no more than 5 years experience in the meetings industry.

For more information, please download the background information, preliminary program and registration form or visit the ICCA World website at this link here.

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