Croatia to host Conference on strategic and creative marketing in tourism

  • Published by Ozgur Tore


From 19 to 20 March 2015, Zagreb will host the 5th Travel Zoom, conference on creative and strategic marketing in tourism. After four successful years in Slovenia the conference is changing its location and moving to Croatia. The fifth edition will continue with the theme Become the Icon. The conference, which is designed for high-level management in tourism business, marketing departments of travel companies, scientists and researchers in tourism, marketing and advertising agencies and representatives of local tourism organizations, is expected to attract around 150 delegates mostly from the Balkan region.

Gorazd Čad, Director of Toleranca Marketing and The Head of the organizational team said, “By bringing Travel Zoom to Croatia this year, we would like to emphasize the importance of great marketing in tourism, one of this country’s most important industries. Croatia is already ranked among the top 20 most popular tourist destinations in the world. With our partner, Zagreb Tourist Board & Convention Bureau, we believe that by passing new knowledge and experience, Croatia can become a true Tourism Icon.”

The two day programme will be filled with lectures on new marketing trends, the proper use of marketing tools, creative approaches in marketing, heated panel discussions and numerous workshops where delegates will be able to transform theory into practical knowledge.

The 5th Travel Zoom held in Sheraton Hotel Zagreb has invited some of the biggest names from the marketing/tourism industry:

Icons of Digital Marketing:

Maria Lence, EMEA Sales Director, Sojern, UK

It’s not all about the »click«. How to use data to best deliver and track performance and conversions.

Eric Doré, Managing Director, Comité régional du Tourisme Côte d’Azur, France

Although they are the 3rd country in the world with 1,2 billion users on Facebook, their digital strategies focus on quality not quantity. How a small destination like Côte d’Azur can every year attract 11 million visitors from more than 100 countries?

Matthew Baker, Founder of I&I Travel Media, UK

How good content can unlock the digital potential of your brand and build the right audience.

Icons of Content Marketing:

Damjan Obal, UX Crafter, hobby magician & Chief Storyteller at Edgar, Slovenia

Good stories in tourism industry have never been as important as they are today. »Good story a day keeps the doctor away.«

Jason Clampet, Co-founder, Skift, New York, USA

Number one tourism news web site in the United States shares tips for exceptional stories.

Andrej Pompe and Mateja Gruden, BrandBusinessSchool, Slovenia

Work different, play better. Be noticed! Stories that connect people. Stories that we create together.

Icons of Experience Marketing:

Kevin Jackson, Vice President EMEA, George P. Johnson, UK

Bridging the Gap between new experience and every day experience. Learn from the pioneers of experience marketing. Don't let your event be just one of the many events, your incentive just one of the numerous incentives,.. “Treat people as people, entertain them, educate them, connect them with each other – and be useful in their lives.”

Experience Marketing panel is sponsored by Conventa.

Icons of Tourism Campaigns that left us speechless:

Joško Jureškin, Leo Burnett, Croatia: Parks Dinarides - The World Undiscovered

Nature and creativity know no boundaries. The beauty of protected areas and trademark Parks Dinaric Arc reconnect region.

Igor Mladinović, Imago, Croatia - Chillout Hostel

How to reach your target group without using traditional media. Go to a hostel when there is no more room on the back seat of your car.

Practical knowledge and interactive workshops

Social media: Appssolut, Slovenia

Story mining: Edgar, Slovenia

Development of innovative tourism products: BrandBusinessSchool, Slovenia

Full marketing mix: Leopold Marketing, UK

For more information, registration and the preliminary programme of the conference visit

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