After many months of painstaking preparations by the City of Zadar and DT Croatia, the world promotion of the new BMW series 2 Grand Tourer finally began on the 16th of April 2015 and will continue for 15 days during which the new BMW vehicle and Zadar will be presented to 420 top journalists from 35 countries worldwide.
DT Croatia is proud to have been chosen as a ground and logistical operator for the world promotion of this new BMW vehicle, while the choice of Zadar confirms that the destination is ready to be recognized by the auto industry which will in the long run contribute to facilitate the promotion of Croatian as a whole.
After examining many locations within Croatia, the client chose the remarkable City of Zadar due to its superior infrastructure, easy accessibility, and of course unforgettable beauty. In addition, the receptivity of the local authorities, who by recognizing the importance of this event for the City and offering their support as well as welcoming to all parties involved, was a great asset enabling novel and unique ideas to be brought to fruition and be orchestrated in a swift and effective manner. The final result of this co-operation expedited by DT Croatia is that today the BMW world promotion is taking place on three locations on the Peninsula, and on a specially erected glass cube situated in the center of bay Jazine in the heart of Zadar.