Success of IT&CMA: 80% of Buyers Confirmed Within 6 Months

  • Published by Ozgur Tore


Leading MICE event of Asia Pacific, IT&CMA, organised by TTG Events, has proven its success and effective business generation. 50% of all buyers who made purchases with exhibitors at IT&CMA 2014 confirmed their orders within 3 months after the show, while 80% did so within 6 months after the show.

Products purchased range from accommodation, conference and meeting services, ground handling arrangements, incentive trips among others, spanning 17 destinations across Europe, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Amari Watergate Bangkok was among the list of IT&CMA 2014 exhibitors that buyers had materialised purchases with. David Barrett, Executive Director Events of Amari Watergate Bangkok revealed they had thus far successfully concluded two conferences during the first half of this year as a result of their participation at the 2014 event.

Barrett remarked, “The two recent conferences we delivered for IT&CMA buyers have proven that our presence at IT&CMA was an excellent return on our investment. The top-notch quality of buyers we met at the show make it a great platform for us to do business and establish our brand awareness among the buyers.”

Ooi Peng Ee, General Manager of TTG Events, commented, “The results of our IT&CMA buyers’ procurement survey, and success stories from exhibitors like Amari Watergate Bangkok showcase what IT&CMA is all about – proven and effective business generation. Our delegates’ experiences validate the show’s ability in delivering and bringing together the right mix of exhibitors and buyers with real procurement power.”

IT&CMA 2015 will be held from 29 September to 1 October 2015 at the Bangkok Convention Centre at CentralWorld. This year’s edition is expected to bring together more than 2,500 Asia-Pacific and international delegates. It is co-located with the CTW Asia-Pacific – The Leading Corporate Travel Management Conference For the Asia-Pacific. For more information, log on to

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