korea mice contestA new online campaign launched by the Korea Tourism Organization’s Korea MICE Bureau division this month is offering overseas businesses and individuals the chance to win subsidized incentive trips to the country. The campaign invites corporate groups and individuals to answer a series of questions by video, with the best responses eligible for a series of prizes valued at approximately KRW 50 million (USD $43,000) in total.

Dubbed “15 Seconds of Success”, the video contest, which was launched on January 6th, is being targeted at participants in China, Indonesia, and Thailand, three of Korea’s largest incentive travel feeder markets. During the event, entrants are presented with a question each week on the official campaign site, which may be answered in groups of up to 3 or by a group representative in videos no longer than 15 seconds in length. Week 1, for example, invited entrants to outline their goals for 2016. Video entries should be submitted to the relevant social media channel for each country:

China: official Weibo page

Indonesia: official Indonesian Facebook page

Thailand: official Thailand Facebook page

The best video entries will be deemed eligible for a range of prizes, including:

l  50 randomly-drawn gift coupons every week

l  3 USD $8,500 coupons for an incentive trip to Korea for 3 persons (1 coupon per country)

l  1 USD $17,000 coupon for a company incentive trip to Korea (1 global winner)

l  Additional prizes for incentive trip winners

The winning videos will be selected based upon content as well as social media likes, comments, and shares. Multiple entries are permitted.

Visit the official “15 Seconds of Success” website for more details on how to enter.