Kenes Group eyes into new markets with partnership

  • Published by Ozgur Tore

kenes group16Kenes Group, a leading Professional Conference Organizer (PCO) and Association Management company, announced a new partnership that will help to develop initiated conferences worldwide.

Kenes Group signed a milestone agreement with BestCities Global Alliance, which is an innovative Convention and Visitor Bureau (CVB) partnership of 11 top convention cities - Berlin, Bogota, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Melbourne, Singapore, Tokyo and Vancouver.

As part of this agreement, Kenes and BestCities will work together towards the creation and management of initiated conferences in these 11 key global locations. The inaugural pilot conference will take place in Copenhagen in 2017, followed by a rotation involving all BestCities destinations.

The initiated conferences high-level meetings of doctors, researchers, specialists and communities who are not formally structured through existing associations. Such conferences provide a valuable means of sharing information in ways that cannot be achieved via traditional communication channels, publications and presentations at large scientific meetings, providing a unique opportunity to study a specialized area of expertise or market niche. Further, they offer a high-level scientific platform for key opinion leaders, industry leaders, doctors, researchers, specialists and related professionals to share innovations and discover new capabilities and treatment methods.

“This is an important landmark for Kenes, as we leverage our experience and expertise into building initiated conferences and move into new market niches. The partnership between BestCities and for Kenes goes far beyond both parties leveraging each other’s network, sharing knowledge and promotional tools – it is intended to build a legacy in initiated conferences and help further innovation in many areas in a new and unique way,” comments Jurriaan de Vos, Business Development Manager Europe at Kenes.

Paul Vallee, Alliance Managing Director at BestCities, comments, “We are proud to partner with Kenes, a recognized market leader, to develop initiated conferences in the coming years. This agreement supports our shared objectives – to create superior, far-reaching global meetings that will set the stage for the world’s leading medical and science communities, enabling them to meet and showcase their expertise in a highly professionally meeting environment, while creating lasting legacies for these associations when they meet in the destinations that are part of our Alliance.”

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