iacc 2016logoIACC announces the re-branding of the association. The association will no longer refer to itself as the International Association of Conference Centres, but will simply be referred to as IACC.

The new logo has been designed to reflect a sense of symmetry, with each shape overlapping in unison to further illustrate the strength and alignment of universal connectivity. The four symbols represent the four brand pillars which are the signature qualities and attributes that exemplify the IACC experience.

Being the only global association to represent small to mid-sized meetings focused venues and influenced by exciting innovations it is seeing from members, IACC has identified that the brand needs an update in order to represent all 378 members in 22 countries. The new brand addresses the needs of a dynamic, changing market place, while leveraging the brand equity IACC has built over 35 years.

Today IACC’s membership reflects more than just conference centres, each branded in individual ways, but all providing the same high quality standards and delivery of exceptional meetings that began in the 1980’s under IACC. Member venues include conference centres, seminar houses, day meeting venues, corporate universities, and meetings-focused hotels and resorts.