arabian travel market atm 2016Organizer of Arabian Travel Market (ATM), Reed Travel Exhibitions announced statistics for this year’s travel trade event which took place from 25-28 April at Dubai World Trade Centre.

ATM 2016 posted a 7% year-on-year rise in visitor numbers with more than 28,000 trade visitors attended the show and recorded a 9% increase in the number of Buyers’ Club members, with a similar percentage hike in the number of other quality visitors such as VIPs, sponsors and speakers, compared to 2015.

Nadege Noblet-Segers, Exhibition Manager, Arabian Travel Market said, “The overall increase in visitor numbers and specifically the 9% rise in key buyers (those with budget responsibility for regional and international contracting) underscores ATM’s importance to trade buyers and also means ATM 2016 is poised to top last year’s record US$2.5 billion in business deals facilitated.

“This year’s popular mid-market theme also resonated with the region’s travel professionals – with many exhibitors leveraging opportunities to launch mid-tier brands as well as discussing strategies, developments and future trends during the ATM seminars,” added Noblet-Segers.

ATM has grown to become the largest event of its kind in the region and one of the biggest in the world. The 2016 edition boasted an additional hall, with 423 main stand holders representing 86 countries, 64 country pavilions and over 100 new exhibitors making their debut.

More than 50 seminar and tech theatre sessions took place over the course of the show while the ATM Best Stand Awards returned for a second year, with some delighted winners including The Address Hotels + Resorts, flydubai and Amadeus IT Group. Finally, the New Frontiers Awards recognised Taiwan.