Last night, the fashion world turned its attention to Helsinki Airport as the long-awaited Match Made in HEL fashion show that gathered seven top names in European and Asian fashion design took place on Runway 2. You can watch here the fashion show which is jointly organised by Finavia and Finnair.
Approximately a hundred international fashion journalists and influencers were among the 350 guests in attendance to enjoy the runway show.
A wide-body aircraft sitting on the runway combined with brilliant fashion creations and the summer evening sunlight provided a truly unique setting for the event.
“This spectacular event exceeded our expectations, which were very high,” says Johanna Jäkälä, Vice President Brand, Marketing & Customer Loyalty at Finnair. “We organised this fashion show to celebrate the connections between Europe and Asia and to showcase the work of the most interesting designers of the moment from these two continents. Aviation has had a key role in spreading fashion phenomena around the world. Every day on our flights, we see how fashion inspires and connects people. This event has now also created new international bonds.”