nyc company2016logoNYC & Company, New York City’s official destination marketing organisation, kicks off its 2016 European MICE Road Show, visiting the leading business centres of Leeds, London, Copenhagen and Munich.

From 26th to 29th September, members of the Convention Development team at NYC & Company will showcase New York’s offerings as a leading global meetings destination to influential European buyers, highlighting the City’s world-class event venues, meeting spaces and incentive activities.

“New York City offers unmatched meetings experiences, from world-class hotels to one-of-a-kind venues,” said Jerry Cito, NYC & Company’s Senior Vice President of Convention Development. “With over 6 million delegates choosing to ‘Make it NYC’ each year, NYC & Company is pleased to be in Europe to meet face-to-face with some of the continent’s leading meetings professionals.”

“The City continues to be a highly anticipated meetings destination thanks to new hotel and venue developments throughout the five boroughs,” added Paul Black, Senior Director of European MICE at NYC & Company. “With newly redesigned hotel ballrooms, historic spaces and first-rate meeting venues opening this year, New York City continues to innovate in order to attract delegates looking for their next productive meeting, exhibition or event.”

During the pan-European roadshow NYC & Company’s Convention Development team will emphasise the widespread impact that the Meetings, Incentives, Conferences and Exhibitions industry has on New York City’s economy across the five boroughs.

The team will showcase new and newly renovated hotels, including the Four Seasons Hotel New York Downtown, The William Vale Hotel in Williamsburg and 1 Hotel Brooklyn Bridge, in addition to meeting spaces such as the newly restored Weylin B. Seymour’s venue in Williamsburg, which can host events for up to 1,000 guests, and Convene Park Avenue which is Midtown Manhattan’s newest dedicated meeting space.

European buyers will also be updated on the Jacob K. Javits Center’s $1 billion expansion, which will add more than 1.2 million square feet of additional event space in the coming years, including the largest ballroom in the Northeast at 60,000 square feet, as well as the Hudson Yards development which, when complete in 2025, will be the largest private real estate development in the history of the United States and the largest development in New York City since Rockefeller Center.

Organisations joining the 2016 European MICE Road Show include Lotte New York Palace, New York Hilton Midtown, YOTEL New York, InterContinental New York Barclay, Starwood Hotels & Resorts, The Lexington New York City, Spring Studios and New York Marriott Marquis.

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