Shopping is becoming an increasingly relevant component of the tourism value chain. Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in some cases the prime travel motivation. Shopping tourism will be discussed and promoted in Madrid in January 2017.
The World Tourism Organisation, UNWTO, and TURESPAÑA will explain their working lines for this segment at FITUR SHOPPING, the shopping tourism section at International Tourism Trade Fair organised by IFEMA from 18 to 22 January 2017 at FERIA DE MADRID. Retail districts, municipalities and countries will also share the differences on which their positioning in shopping tourism is based.
Communication actions are relevant in reaching out to the target public of shopping tourism. Experts in communication will tell us how to use the digital channels or traditional media to increase the influence capacity and specifying powers on travellers.
Once the tourist has reached the destination, which are the success factors that make the tourist’s shopping experience a satisfactory one? Shopping centres and brands will discuss which are their strategies and actions to achieve it.
In the luxury shopping section, fashion labels will debate how shopping tourism can contribute to attracting travellers with the highest purchasing power and to using it as an element for developing or reinvigorating tourist destinations.
Finally, we will analyse the links and connections of shopping tourism with other complementary activities such as gastronomy or the advancement of new job niches such as personal shoppers.
Other events being organised are fashion shows, tastings, beauty workshops and other activities during the weekend for the public attending the final part of the Trade Show.
The programme of activities will be staged in the FITUR SHOPPING auditorium in Hall 8 of FERIA DE MADRID and visitors to FITUR 2017 will have free access.