prague castleThe Czech capital will welcome meetings professionals including top planners from all over the world for the 56th Congress of the International Congress and Convention Association (ICCA). Prague Convention Bureau and other Local Host Committee representatives received the formal handover from the 2016 Congress hosts during the Congress Closing Ceremony on 16 November this year, in Kuching, Malaysia, symbolised by the passing over of the ICCA Congress flag.

The 56th Congress of the International Congress and Convention Association (ICCA) will take place between 12 and 15 November 2017.

Martin Sirk, ICCA CEO commented: “Our Czech hosts really grabbed the opportunity to showcase why they were awarded the chance to host the ICCA Congress, not only highlighting Prague’s cultural appeal, but also by supporting the presence of a particularly impressive Czech technology expert speaker in this year’s education programme, to let our members know they will be intellectually stimulated at the 2017 Congress as well as inspired by the city itself.”

“Based on our estimates, around 1,200 event planners and association representatives could attend the Congress in Prague, which would be a record number in the whole ICCA Congress history. A key contribution of this event to Prague lies in increasing awareness about MICE opportunities of Prague and the Czech Republic and that not only among the Congress’s delegates, but thanks to the communication accompanying the next edition of the Congress among the professional community as well,” said Roman Muška, Managing Director at Prague Convention Bureau.

Prague Convention Bureau with the handover of the 56th ICCA Congress launched also a year-long marketing campaign and social media contest “Bridge to Prague” to promote the capital as an important historical, cultural and business crossroad. At the same time, the campaign builds on the celebrations of the 660th anniversary of the laying of Charles Bridge’s - one of the famous Prague monuments - foundation stone next year.