lgbt flagMADRID WORLD PRIDE 2017 will be held from 26 June to 2 July 2017 in Madrid. The presentation will take place at the 37th International Tourism Trade Fair, FITUR 2017, organised by IFEMA from 18 to 22 January 2017 at Feria de Madrid.

7 years ago IFEMA, FITUR and DIVERSITY CONSULTING INTERNATIONAL® wagered on the GAY (LGBT) segment and have ever since organised what has become the most important GAY (LGBT) Tourism Trade Fair in the world in terms of size, number of exhibitors and visitors. FITUR GAY (LGBT) will fire the starting shot for the staging of MADRID WORLD PRIDE 2017 with the unconditional support of various institutions.

This year, FITUR GAY (LGBT) has virtually doubled 100% of the stands given the growing demand from destinations, businesses, hotel chains, airlines, tour operators and others who wish to attract a segment with high purchasing power (given its greater disposable income) and the most deseasonalised one in tourism.

During the professional days – 18, 19 and 20 January – numerous experts in tourism and people associated with the LGBT segment will impart conferences and participate in round tables and debates in a comprehensive programme of workshops.

During the weekend – 21 and 22 January – there will be shows for the general public and families, since FITUR GAY (LGBT) is planning together with MADO (Madrid Orgullo – Madrid Pride) different recreational activities and actions as a prelude to WORLD PRIDE MADRID 2017.

It will also see the presentation of the FITUR GAY (LGBT) -DIVERSITY CONSULTING INTERNATIONAL AWARDS, third edition, which have already been presented in previous editions to people, businesses and institutions supporting LGBT normalisation, such as Their Majesties the Kind and Queen of Spain, the Ambassador of the United States, Mr James Costos, Tourism of Argentina, the El Mundo newspaper, the Producer SOM (Priscila, Chicago, Cabaret, etc.) and the Tourism Area of the Madrid Region. The winners of this very special edition will be announced shortly.

Attending for the first time is Colombia, with 4 stands, in a clear commitment to normalisation; plus Costa Rica and Ecuador. Argentina is back for the 7th year. Also participating are Spanish destinations such as Madrid (Region and City Hall), Valencian Region with 4 stands, Extremadura, Andalusia, Ibiza, Gran Canaria, Bilbao-Vizcaya, Torremolinos, Maspalomas–Costa Canaria, Iberia (principal sponsor), Westin Palace (Marriott), Google, Ecovatios with its contribution of renewable eco-friendly technologies for the hospitality industry, Business Schools such as IE (Instituto de Empresa), UNWTO, IGLTA, TURESPAÑA, Coca Cola, 1001 BODAS, Axel Hotels, Shangay magazine, Voyager Loottis, etc. It will all be covered by the official LGBT television “GAYLES.TV” and the official LGBT radio, which will be broadcasting live throughout the 5 days from FITUR 2017, “Ponte”. There will also be the “LIFE.LGBT” portal of lifestyle news only, which will have groups of journalists and bloggers chronicling live everything that happens during the 5 days.

The world’s largest companies and destinations will take an interest in the segment which, in the case of Spain, receives more than 6.2 million LGBT tourists a year and generates revenue of more than 6.3 billion euros for the country, almost 40% more than Business Tourism.

FITUR GAY (LGBT) has always sought to normalise the GAY (LGBT) segment and 95% of exhibitors are non-LGBT companies and destinations that are seeking to make themselves known to the GAY (LGBT) public and to show that they have not the slightest problem with tourists’ sexual leanings and instead have maximum respect. This is a very great help in social terms, as already demonstrated in the report (historic for being the first one) drafted by the United Nations World Tourism Organisation and presented at the FITUR GAY (LGBT) 2012 staging.

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