brussels ambassadorsAt an exclusive gala dinner, presented 37 Ambassador awards to the partners who, over the past three years, have contributed exponentially to propagating and supporting Brussels as an international MICE destination.

In front of an audience of academics, doctors, European Commissioners, deans of universities, chairmen and board members of international associations based in Brussels, scientists, hospital directors and other destination partners, the 37 new ambassadors were praised for their efforts and help in bringing major international events to Brussels and reinforcing its image as ideal MICE destination.

130 people participated in this first edition of the Brussels Ambassadors Night. will use this event to launch a new network that can be activated to allow new international events to take place in Brussels. This will enhance the Belgian capital's international appeal and promote its local expertise and strengths. In addition, it also wishes to focus the attention of the Belgian academic and economic spheres on the importance and the advantages of having an international event on their specific field take place in Brussels.

For many years, the Brussels-Capital Region has successfully concentrated on drawing international events. With its 657 gatherings in 2016, for example, it ranks as Europe's number one convention destination, and second worldwide (according to the Union of International Associations). Put together, the conventions were responsible for 2,710,000 overnight stays in 2015. The impact of these events gives rise to total revenues of 632 million euros per year, and keeps over 18,000 people employed. In 2016, 58,60 % of the total number of overnight stays were professional stays (44,1 % MICE and 14,5 % for other professional reasons).

The 37 award winners of the Brussels Ambassadors Night contributed greatly to this result. Jointly, they organised 66 trade fairs, conventions and sports events with over 800 participants. Together, the award winners welcomed over 500,000 participants and 9,472 speakers.

During the gala, the following organisation were thanked for their efforts:

Trade fairs and exhibitions:

AidEx Conference – Mr Nicholas Rutherford

Art Brussels – Ms Anne Vierstraete

BRAFA Art Fair – Ms Beatrix Bourdon

De Meubelbeurs Brussel – Mr Lieven Van den Heede

European Dog Show 2016 – Ms Nelly Mast-Gelders

LabelExpo Europe 2015 – Mr Douglas Emslie

MoOD - Mr Patrick Geysels

Seafood Expo Global/Seafood Processing Global – Ms Mary Larkin


AFRAVIH (Association Francophone des Acteurs de santé contre le VIH) Conference 2016 – Prof. Nathan Clumeck

ALS Liga Symposium 2014 – Ms Evy Reviers

Breast International Group (BIG) – IMPAKT – Prof. Martine Piccart

CIDAE (Conférence Internationale de Dentisterie Adhésive et Esthétique) Conference 2015 – Mr Alain Perceval

Colloque International de Langue Française sur le TDA/H 2016 – Ms Delphine de Hemptinne et Dr Laurent Victoor

Congrès de l’Ordre des experts-comptables 2016 – Mr Philippe Arraou

CPDP (Computers, Privacy & Data Protection) Conference – Dr Paul de Hert

EAHAD (European Association for Haemophilia and Allied Disorders) Congress 2014 – Prof. Cédric Hermans

EORTC (European Organisation for Research and Treatment of Cancer) Meetings 2014 to 2016 – Prof. Françoise Meunier

ESGE (European Society of Gastrointestinal Endoscopy) Congress 2014 – 2016 – Prof. Jacques Donnez

ESOT (European Society for Organ Transplantation) Congress 2015 – Prof. Jan Lerut

ESPN (European Society for Paediatric Nephrology) Congress 2015 – Dr Thierry Schurmans

European Summit on Digital Innovation for Active and Healthy Ageing 2016 - European Commission, DG Interpretation

European Week of Regions and Cities - European Commission, DG for Regional and Urban policy & European Committee of the Regions

Expo-Sciences International 2015 – Ms Frédérique Neuville

Forum for the Future of Agriculture – Mr. Janez Potocnik

GEEW (Gastroenterology and Endotherapy European Workshop) – Prof. Jacques Devière

Green Week – European Commission, DG Interpretation & DG Environment

Harvard WorldMUN Brussels 2014 – Mr Jens Wauters

IAPP Europe Data Protection Congress – Mr Paul Jordan

IFSO (International Federation for the Surgery of Obesity & Metabolic Disorders) Congress 2014 – Dr Luc Lemmens

ISICEM (International Symposium on Intensive Care and Emergency Medicine) – Prof. Jean-Louis Vincent

Les Journées Francophones de Nutrition 2014 – Prof. Jean-Charles Preiser

Materialise World Conferences – Ms Pascale Notté

PIPOL Conference 2015 – Dr Jean-Daniel Matet

SPIE Photonics Europe 2014 – 2016 – Prof. Hugo Thienpont & Prof. Francis Berghmans

WAS#3 2016 – Ms Aiofe Condren

Sports events:

EPFG 2014 - European Police and Fire Games Association – Mr Robert Thomas

World InterHash 2014 – Mr Pierre-Marc Lefebvre