itb china messe berlinOrganizers of the first edition of ITB China announced that the exhibition is fully booked and ready for business. The first edition of the event will focus on Europe, which is the official partner destination of ITB China. ITB China will take place from 10 to 12 May 2017 at the Shanghai World Expo Exhibition and Conference Center.

A dedicated Europe Pavilion at ITB China will be showcasing the multitude of European tourism products and destinations among which are confirmed national presences of Belgium, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Serbia and Germany. In addition to the Europe pavilion, ITB China will show strong individual presences of other major European destinations such as Austria, Finland, Greece, Portugal as well as Turkey building the bridge between Europe and Asia.

The growth potential of countries from the Middle East and the Americas is also well reflected at ITB China. Major exhibitors from the Middle East region will be represented at China’s new travel trade fair, including Abu Dhabi Tourism & Culture Authority, Jordan Tourism Board, Ras Al Khaimah Tourism Development Authority and Sharjah Commerce and Tourism Development Authority. The Americas exhibition segment will cover both American continents featuring exhibitors coming from Canada, the USA, Ecuador, Peru, Bolivia and Argentina.

In the exhibition space this year, among others the following hotels will be showcasing their portfolio at ITB China: Best Western Hotels and Resorts, the Jinjiang group, the Pan Pacific Hotels Group, , The Ascott, Maritim Hotels and the Radisson Hospitality Group .

Visitors interested in the booming field of online travel and travel technology will also find well-known exhibitors in the eTravel World China segment. Well-known companies such as Amadeus,, Expedia and the Chinese internet giant behind China’s most popular APP WeChat, Tencent, are some of the confirmed exhibitors.

The event, an international offshoot of one of Messe Berlin’s most successful trade fairs, will take place annually and focus on the Chinese travel industry. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.

Reserve your hotel room in Shanghai ahead of ITB China to enjoy lower rates.

More details about ITB China are available at