Last year, Hong Kong saw a 9.9% growth in MICE arrivals and a staggering double-digital growth in a couple of our long-haul and short-haul markets. To keep up the momentum, Meetings and Exhibitions Hong Kong (MEHK), a division of the Hong Kong Tourism Board, working even closer with industry partners further enhances value-added experiential offers for MICE groups of all sizes.
MEHK has announced another revolutionary upgrade to its 2017/18 MICE hospitality programme 'Hong Kong Rewards!', with the aim of enriching global MICE travelers’ in-town experience so that they can enjoy the city like a local in 2017.
The 2017/18 'Hong Kong Rewards!' programme will take effect for group arrivals from 1 April 2017 to 31 March 2018. MICE delegates will be treated to complimentary wine, dining and party offerings at the city's world-class attractions for a taste of Hong Kong. Complimentary treats can be enjoyed by groups as small as 20 with as little as two nights' stay, so even small- and medium-sized groups who are pressed for time can take advantage of a world of offers.
- Upon purchase of the Disney Corporate Rewards Package, MICE groups of 50 or more will be treated to a complimentary dinner, shopping discounts to make the most out of their magical moments at Hong Kong Disneyland, the first Disney theme park to feature the Marvel-themed ride 'Iron Man Experience'.
- MICE groups with 20 or more will have free access to the Hong Kong Jockey Club's Happy Wednesday themed carnivals where they will be treated to free food and beer against the backdrop of thrilling horse racing and live music performances.
- Groups of 50 or above will be treated to complimentary cocktail receptions at close to 50 participating hotels, where delegates can network and unwind over glasses of wine and refreshments.
To learn more or apply for the new 2017/18 'Hong Kong Rewards!' programme, visit the MEHK website here.