mekong tourismThe Mekong Tourism Forum 2017, hosted by the Provincial Government of Luang Prabang, will kick off tomorrow, June 6, 2017 in UNESCO World Heritage City of Luang Prabang in Lao PDR. This year's Mekong Tourism Forum is under the theme of ‘Prosper with Purpose’.

In addition to make the destination the venue, the MTF will create an inclusive model integrating many local businesses which will play host for MTF sessions and activities. The format will offer everybody the opportunity to escape the traditional meeting room to get out and experience different venues in Luang Prabang.

The GMS Tourism Working Group of the six governments are about to announce the second 10-year Tourism Sector Strategy for the Mekong region. The strategy was developed with technical assistance from the Asian Development Bank (ADB). This is an important milestone!

Each topical session is a critical component of the future of responsible tourism development in the region, and discussed in the strategy. The sessions aim also to engage the industry and discuss industry in an interactive way over opportunities and challenges to the GMS tourism strategy. MTF 2017 wants to even go a step further and tries to create Mekong Tourism Expert Groups on the various subject matters to continue the discussion beyond MTF 2017.

On June 6, MTF 2017 will start with Mekong Innovative Startup Tourism investor showcase and will continue with Mekong Tourism Sector Strategy Open Forum. The working day will end with Blogger Match-Up. Xishuangpanna Hotel will host MTF 2017 Welcome Reception followed by Eat, Dance & Play - A Lao Triathlon, organised by Khiri Travel.

For more information about MTF, visit this page.