Southeast Asia countries gear to promote their touristic attractions and programmes along the Maritime Silk Route at the Beijing International Travel Mart (BITM) 2017 which will be held at China National Convention Center (CNCC) in Beijing, China from 16 – 18 November 2017.
The three-day event, open to trade visitors on the first two days and to public visitors on the last day, will climax the current ASEAN-China Year of Tourism Cooperation 2017.
With a gross area of 10,000 square meters, BITM 2017 will feature over 400 international exhibitors from over 60 countries. In addition, the event is expected to attract some 400 local and international buyers and is projected to attract 10,000 public visitors as well as 6,000 trade visitors from the MICE, OTAs, Travel Agents, Corporates and Trade Associations.
To accentuate the ASEAN-China Year of Tourism Cooperation, a panel discussion on the first day of the BITM 2017, would feature prominent captains of industry from both ASEAN and China, exploring extended cooperation between the two regions, in sync with the initiatives being formulated under the Maritime Silk Route.
Another forum on the second day would be dedicated to big data and analytics as well as the latest travel technologies that are being implemented across the global tourism industry. There would also be specially curated workshops running concurrently with the exhibition to provide attendees with relevant industry updates.
Exhibitors could also look forward to enriched business matchings through one-on-one meeting interaction technology to maximize the efficiency of their pre-scheduled appointments with the preferred Chinese and international buyers.