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Malaysian organizations support Sarawak’s Redefining Global Tribes Campaign

  • Published by Ozgur Tore

Sarawak Redefining Global TribesOver a dozen organizations from all over Malaysia show their support to Sarawak’s boldest campaign, Redefining Global Tribes. Redefining Global Tribes, Sarawak’s latest global branding campaign, is issuing a challenge to Business Event (BE) planners and associations around the world to increase the impact of their events on their profession and economy, and change the very definition of how and why a Business Event is designed.

In this mission, Sarawak Convention Bureau (SCB) welcomes a carefully selected panel of partners who have the capability to redefine business events and which can light the path for associations, business event planners and industry media to venture down unconventional paths.

Taking place on 19th August, the We Are Global Tribes-Redefined Business Forum unites 100 decision makers from national and international associations, industry partners, government agencies, and media for a highly charged panel discussion on the correlation of global tribes and successful Business Events which can leave a legacy for Sarawak in the nation and the region.

The Business Forum is followed by the public event Tribal Warrior Challenge, which stages the celebration of Redefining Global Tribes 3-day familiarization (FAM) trip spearheaded by SCB to elevate the state’s appeal to international Business Events buyers.

Major sponsors include Borneo Tru Events, Qatar Airlines, Hilton Hotel Kuching, Pullman Kuching, CPH Travel Agency, Place Borneo, Evenesis (Y Us Sdn Bhd), and Intellect Asia.

The Redefining Global Tribes campaign also engages BESarawak partners such as destination management company Aiman Planet Borneo, UCSI Hotel, and event organisers Spiral Events and Event Horizon for offsite venues for the 4-day 3-nights familiarization (FAM) trip.

International associations such as the International Congress and Conventions Associations (ICCA) Asia Pacific rallied to join the campaign movement as well, with Regional Director Mr Noor Ahmad Hamid elected as the main facilitator for the "We Are the Global Tribes- Redefined Business Forum"; a deep dive into the significance of global Business Events tribes.

“What we have here today is a projection of a unified goal, backed by our sponsors and partners who understand the value of Business Events. Redefining Global Tribes is not a one-off campaign; the call for collaboration will be much more evident as we venture into the next decade of Business Events,” remarked Amelia Roziman, Chief Operating Officer of Sarawak Convention Bureau (SCB).

Commencing this Thursday 17th July, SCB will gather approximately 100 experts from national and international associations, academia, corporate, media, and convention ambassadors to be the pioneering batch of the State’s boldest branding campaign to date.

Ending August 20, the FAM trip also sets the scene to ignite the Tribal Warrior Challenge; an obstacle course race where the 100 experts will be participating in 5km Bizst Mode category.

Roziman explains the significance of an obstacle course race held during a FAM trip. “It is rather unusual, but we are always reinventing what Sarawak can offer for the Business Events sector. The 5km Bizst Mode reinforces the key values of tackling a challenge in life or business using the values of Unity, Community and Identity.”

“The nature of the challenge demonstrates the value of teamwork, and how the obstacles, as imposing as they may seem, can be overcome with a community of like-minded individuals,” concluded Roziman.

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