Menu

Meet with the new Prague Congress Centre

  • Published by Ozgur Tore

prague convention centre newlogo2017Prague Congress Centre Closes Its 17-year chapter and introduces a new corporate identity that symbolizes its transformation into an open, friendly and inspiring place.

The blue logo, which the Prague Congress Centre has been associated with since 2002, will be replaced with a new logo at the beginning of November.

The winner of a new corporate identity tender, Fast & Simple Group was asked to give the Prague Congress Centre an unmistakable, distinctive and visually clear style. The logo itself corresponds to the changes that are taking place in the PCC, to its upgrading, digitalization and innovative approach.

"The idea behind the design of the logo was the location itself, so not only want the location in the centre of Prague, but also in the very heart of Europe, where visitors from Europe are practically around the corner. It is the imaginary corner that fits into the graphic of the whole corporate identity. The selected triangles represent the initial letters of the name of the Prague Congress Centre," explains Nikola Jaroschova, creative director of the agency.

The Prague Congress Centre, which made a major shift with the dynamic new management during the last year and can honour its rank among the best congress centres in Europe, deserves a new visual style. "We liked the playfulness and simplicity of the design, the distinctive colours that symbolize the tradition with our dominant position in the congress market on one side and growth and future development on the other. Blue represents long-term experience and professionalism, fuchsia then self- confidence and green, finally, sustainable development and growth which also corresponds with the direction of the green arrow," says Lenka Žlebková, the Sales and Marketing Director.

Altogether, the logo evokes the shape of the present building and the future extension of the new exhibition hall. The aim was to highlight Prague itself as an excellent congress destination.

The visual elements of the new corporate identity will be accompanied by the slogans "That's Me, Just Around the Corner and Feel the Change", which will be used especially in targeted marketing campaigns.

 

Booking.com
Advertisement
Advertisement

Most Read MICE news since January 1, 2017

  • 1
  • 2
  • 3
  • 4
  • 5
Prev Next

Destinations

Spend a Romantic Weekend in Tallinn, Estonia

Spend a Romantic Weekend in Tallinn, Estonia

Beginning of December 2016, me and my wife visited Tallinn, the capital of Estonia, and if you are searching for a romantic weekend, then you should consider Tallinn. The Estonian capital offers tra...

Best of Greek Islands with Celestyal Cruises

Best of Greek Islands with Celestyal Cruises

In Summer 2016, I had chance to sail to Greek Islands with the Celestyal Cruises. In an organization with Karavan Cruises, travelers enjoyed best of Greek islands with Celestyal and received a compl...

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

Unique and Luxurious Vacation Destination in Turkey: Cappadocia

ftnNEWS would like to present you a unique vacation idea here in Turkey: Cappadocia Region. Located on the central Anatolia plateau within a volcanic landscape sculpted by erosion to form a successi...