convention bureau italiaConvention Bureau Italia has signed a new strategic agreement with an important Lead Generation agency operating worldwide, Gaining Edge to guarantee the generation of customised Leads dedicated to each Destination associated with the CBItalia network.

Network that has been enriched since January 2018 of six new prestigious memberships that have chosen the guarantee of a national bureau, bringing the network to 116 units.

The agreement with the consulting agency provides for the generation of potentially interesting Leads for the Italian destinations involved. Each destination will also receive unique and specific leads based on its characteristics. The investment undertaken by CBItalia guarantees the network to receive real business opportunities and additional and detailed information on each individual lead, which are of fundamental importance in the application process of an international event. Finally, the agreement includes a two-day training seminar to be held on August 30th and 31st which will alternate training sessions and workshops, with the aim of analyzing the application process at 360 degrees.

In terms of new membership, the network acquires six major new members from January 2018 and brings the representativeness of the national convention bureau to 2000 companies in Italy. The network now reaches the quota of 116 affiliations by qualified operators in the sector. Venice is confirmed as the most representative destination, thanks to the entrance of Hotel Excelsior Lido in Venice. Among the new members, Du Lac & Du Park Grand Resort, on the beautiful Lake Garda, Tuo Logo and Cosepuri-Autotrasporti Bologna, national providers, DMC Gastaldi Global Travel and finally Superstudio Events, the Congress and Venue Center in Milan.

Carlotta Ferrari, CBItalia President, said: "We are extremely satisfied with the agreement signed with Gaining Edge, a precious partner to enhance the role of Italian destinations in the world in the congress sector, which today is one of the keys of the country's tourism economy. The first significant occasion will be linked to the hospitality of 50 buyers who will arrive from all over Europe in Bologna from 1 to 3 November 2018 for Italy at Hand, the MICE event of qualified business that will host unconventional activities in perfect Italy at Hand style. The growing number of b2b MICE activities and the qualified operators joining our network confirm the value of our work and of the function of the national convention bureau.”