Korea to Introduce New MICE Communication Message for Two Divisions
- Özgür Töre
Korea will introduce two new MICE communication messages to boost Korea’s MICE industry. Korea’s MICE Bureau will introduce a distinct message for each of its two divisions – Conventions and Corporate Meetings & Incentives.
For Conventions, the new communication message is ‘Stay Connected for Your Success’. For Corporate Meetings & Incentives, the new communication message is ‘Light Up Your Passion’.
‘Stay Connected for Your Success’, the Conventions division message, summarizes Korea’s 3 key strengths in the international conference division: ‘Convenient’, ‘Advanced’, and ‘Network’. ‘Convenient’ describes Korea’s accessibility and excellent MICE and IT infrastructure, ‘Advanced’ describes Korea’s ability to lead cutting-edge trends, technology and tradition, and ‘Network’ describes Korea’s unlimited opportunities for industrial development and networking.
‘Light Up Your Passion’, the message for the Corporate Meetings & Incentives division, came upon analysis of Korea’s 3 key strengths as a meetings and incentives destination. The 3 key strengths were ‘Intriguing’, ‘Innovation’ and ‘Convenient’. The key strength ‘Intriguing’ came from Korea’s intrigue as a cultural powerhouse, with unique assets such as Hallyu and a rich traditional culture. The strength ‘Innovation’ describes Korea’s ability to combine ideas with cutting-edge technology to improve productivity, knowledge and experience. ‘Convenient’ once again highlights Korea’s ease of accessibility and excellent MICE and IT infrastructure.
These new MICE communication messages are anticipated to strengthen Korea’s image as a country of new opportunities, as well as a country of traditional, cultural intrigue. Korea anticipates the messages will help target audiences better understand the Korean MICE industry and its slogan – ‘Korea, Beyond Meetings’.
‘Stay Connected for Your Success’ and ‘Light Up Your Passion’ will be included in various media outlets including print advertisements and press kits to be released in the near future.