- Özgür Töre
Take a trip! But how? In these times of Zoom fatigue, people have a longing once again to relax on the sofa and enjoy a good evening of information and entertainment.
From 9 to 12 March 2021 from around 7 to 9.30 p.m., the Berlin Travel Festival // Digital (BTF // Digital) will be providing an alternative to the travelogues on streaming services and television. An online video magazine is due to be launched that will offer travellers fresh inspiration for their upcoming vacations. The programme series slogan is “A stream comes true!”. Access to the BTF // Digital service and streaming programme is via the website of the Berlin Travel Festival only. The Berlin Travel Festival is a partner event of ITB Berlin. The new virtual platforms ITB Berlin NOW and BTF // Digital complement each other perfectly by separately targeting B2B and B2C audiences. While those taking part in BTF // Digital can either enjoy a travelogue premiere every night, or make their own selections in the mediatheque at a later date, the leading business event ITB Berlin NOW will once again be bringing the global travel industry together – at a live virtual event and on demand.
“People’s lust for travel is growing month by month, along with their frustration. Where can one travel to? Where is it safe? How can one get there and back? People should be able to travel – without a guilty conscience. Our regular, streamed evening travel series will be more than just another show inviting viewers to “dream now - travel later." It will offer immediately usable ideas and bookable services”, said Bernd Neff, founder and managing director of the Berlin Travel Festival.
The four episodes will each be devoted to an aspect of travel of interest to the public: Safe Trips + Safe Places, Tiny Living + Slow Travel, Freedom + Adventure and Culture Trips.Each evening’s entertainment will feature a wide range of formats, including essays, interviews, live contributions, video documentaries, travelogues, panels and expert discussion on travel topics.
Four episodes – four key industry topics
Part one of the Berlin Travel Festival // Digital series is entitled ’Safe Trips - Safe Places’. It will present a variety of road trips, train journeys in Europe, unusual sea passages and sustainable travel to faraway countries.
Part two will focus on tiny houses, how to unwind, staying local and small changes of scenery – so-called micro-adventures. The title is ’Tiny Living & Slow Travel’.
Part three will be devoted mainly to ’Freedom & Adventure’, with a focus on mountain hiking tours, jungle expeditions, desert crossings and people’s fascination with water.
On Friday evening the topic will be ‘Culture Travel’, the world’s best places for tasty food, destinations featuring breathtaking art and design, subcultures and unexplored places off the beaten track.
Participation options for companies
In addition to fascinating travel lectures and panels for consumers, there will also be extensive advertising in order to present a selection of travel destinations, tour operators, accommodation and tourism brand products.
Custom packages are available to partners of the main event, episodes and categories. Companies can also book a Virtual Brand Profile and individual marketing services. A list of options can be found here. Any company interested can register now for the Berlin Travel Festival // Digital here.
