TTG Events organized IT&CM Asia and CTW Asia-Pacific 2022 as the events’ first-ever hybrid edition with a buzzing show floor of activities and entertainment by major pavilions, increased demand for targeted networking sessions, and added knowledge sessions.
Over 1,200 in-person and remote delegates attended the events over 3-days. The 2022 show saw 363 exhibitors from 27 new and returning Territories / Countries like Hong Kong SAR, Indonesia, Japan, Malaysia, Monaco, Philippines, South Korea, Taiwan, Thailand and many more. Including the 414 MICE, Association and Corporate Buyers and over 60 Media, who took advantage of the bountiful procurement and networking opportunities.
The Opening Keynote presented by Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention and Exhibition Bureau (TCEB) shared insights on critical ways the MICE industry has and should progress, emphasizing the continued value of “phygital” – a blend of physical and digital events; embedded wellness; and inclusive events that are universally accessible for a diverse audience.
Throughout the 3-day event, delegates joined IT&CM Asia MICE knowledge sessions, CTW Asia-Pacific conference sessions and partner event Future Leaders Forum.
Delegates also had the chance to obtain first-hand information from NTOs such as Thailand Convention & Exhibition Bureau (TCEB), MEET Taiwan, Tourism Promotions Board, Philippines (TPB), Promotion Bureau of the Principality of Monaco – Asia, Korea Tourism Organisation, Incheon Tourism Organisation and Gyeonggi Tourism Organization on their latest highlights and development during the Brand Engagement sessions over the 2 days. Over 30 shortlisted buyers had the opportunity to hear about the Thailand’s latest MICE updates during the 20-minute Exhibition Walkabout by TCEB.
Destinations and organisations also displayed experiential elements at their booths with activities, giveaways and entertainment. The highlights included taking selfie with the Magic Thailand AR Graffiti and receiving “Thai Dessert Soap” at the Thailand booth, DIY handicrafts at the Taiwan booth along with a virtual reality experience showcasing Taiwan in 360°.
The networking and educations opportunities did not end there as the event continued on the virtual platform, EventsAir till October 5th that was extended from September 28th due to overwhelming requests. Exhibitors and buyers were still able to conduct business appointments at the 3D Virtual Exhibition and Walk-in meets and watch the on-demand content including knowledge sessions, brand engagements, buyer procurement showcases.
