The Thailand Convention and Exhibition Bureau or TCEB, today unveiled the latest strategic marketing initiatives to attract business events travelers from Europe at IMEX Frankfurt 2017. TCEB launched Thailand’s brand campaign entitled “Thailand CONNECT: Your Vibrant Journey to Business Success”, together with a strategic collaborative campaign, “Thailand’s MICE United IV”.

This year, “SAPPHIRE NOW” , the world’s largest SAP customer event, begins a day earlier: On flight LH464 to Orlando. Lufthansa and SAP take off for a technology conference at 10,000 meters’ altitude. The conference, which took place on the flight to Orlando/USA to SAPPHIRE NOW, had topics such as artificial intelligence and the future of work.

The Tourism Authority of Thailand (TAT) is arranging a one-day tourism seminar, to be held concurrently with the Thailand Travel Mart Plus (TTM+) 2017 which will take place from 14-16 June in Chiang Mai. The forum, scheduled on 16 June, is being organised with the objective of strengthening the competitiveness of the Thai tourism industry.

ICCA and BestCities Global Alliance today launched the new ICCA Incredible Impacts Programme before IMEX. To apply for a grant, associations must demonstrate a track-record in a “beyond tourism” or legacy programme or project related to their international meetings.

International Congress and Convention Association - ICCA, has released a list of the best congress and convention destinations in the world. Prague retains the excellent 11th position and Prague Congress Centre has contributed the success.

3 internationally renowned Japanese master chefs, each a master of a different type of Japanese cuisine, will collaborate for the first time outside Japan, combining their culinary techniques with exquisite Spanish ingredients at the kitchens of PAKTA restaurant (1 Michelin Star) and Mandarin Oriental, Barcelona, followed by Sa Nansa and Lamuella restaurants in Ibiza.

The first ITB China marked its premiere and showcased China’s travel and tourism industry. From 10 to 12 May some 600 exhibiting companies from nearly 70 countries and regions met with a total of over 10,000 attendees and buyers in the 12,000 sqm area of exhibition space.

Madrid, Spain, hosted the 105th meeting of the Executive Council of the World Tourism Organization (UNWTO) between 11 and 12 May. The Executive Council, attended by some 250 representatives from 59 countries, focused on current trends and challenges facing the tourism sector and on the three priorities of the Organization - safe, secure and seamless travel; the impact of technology in the tourism sector and sustainability.

The Malaysian Ministry of Tourism and Culture and ITB Berlin have announced that the South East Asian nation will be the show’s Official Partner Country in 2019.

A new survey launched on International Women's Day revealed insights on women in the events industry. The survey aimed at establishing where the international events industry stands in terms of equality, career opportunities and work-life balance.