With the agreement, Mr. Carl Isaac and newly formed CONTINENT HOTELS & RESORTS (Thailand) LTD will become official licensor in Cambodia, Laos, Myanmar, Vietnam and Thailand.

continent-hotelsCompany announced that according to their plans, 6 hotels opening or re branding planned during first two year of their license.

“All hotels represent perfect examples of what Continent Hotel, Continent Resort and Continent City Inn symbolize, international standards, blended with Turkish Hospitality,” states Ethem Zagikyan, Principal and Managing Director of Continent World wide. “By entering into a new formation and D&R License agreement with Mr. Isaac, we aim to intensify Continent’s position in the market, which includes investing additional resources,” continues Ethem. “By increasing our involvement, we aim to boost the developments so to achieve our overall mission of becoming one of the well known brands in the markets we operate in. We are excited to begin our partnership agreement with Mr. Isaac; who is developing under Continent Brand Name a brand new hospitality company. Bringing the Continent brand to South East Asia will contribute greatly to its growing travel and tourism industry."

Carl Isaac, the Regional Director of Continent Hotels Thailand said; "We are pleased to be working with Continent brand franchise, and look forward to developing and re branding hotels. We have found an excellent fit with our Continent Hotels partnership, a mid and upper scale market limited and full service chain that fits the strategic needs of South East Asia” and adds; “These are important ingredients for our franchise success. The personal support given from the Continent Hotels Worldwide combined with the implementation of our experience is a winning formula for growth and success."