Marriott International, Inc. launched a new multi-year global marketing campaign called “Travel Brilliantly,” and it features Istanbul.
The new campaign “Travel Brilliantly” is a bold move amplifying the brand’s dedication to leading the future of travel. The video of the campaign which you may watch below is featuring Istanbul, Turkey. The global marketing campaign video says, “Travel is a journey that opens up a world of possibility. Marriott Hotels wants to make your travels uncomplicated, unforgettable...brilliant.”
“The ‘Travel Brilliantly’ campaign re-establishes Marriott’s role as a pioneer in the travel industry,” says Jan Egan, Executive Creative Director, Grey New York. “Beyond creating new industry advancements, Marriott is shifting the process of how these innovations are ideated. By fostering dialogue with guests and engaging the modern traveler to co-create the travel experience through TravelBrilliantly.com, Marriott will define the future of travel.”
The new website, www.travelbrilliantly.com will be a platform for portraying Marriott’s past and future innovations and soliciting similar, future-forward ideas from influencers, experts and traveling consumer enthusiasts. Visitors to the website are invited to share their groundbreaking ideas to improve the modern travel experience across design, culinary, wellness and technology.