- Özgür Töre
Continent Worldwide Hotels announced the signing of a master franchise and development agreement with Distinguished Hospitality Services to introduce and develop three of Continent's most prominent brands: Continent Hotels & Resorts, Ancyra Hotels & Inns and Lofty Collection across the Middle East and Saudi Arabia.
This announcement, it’s the second market portfolio expansion in the past nine months, that confirms Continent’s strategy to continue to expand its brands internationally.
The Middle East and Saudi Arabia’s travel industry is continuously growing and both leisure and business travelers’ having an interest in mid-market and budget accommodations as well as a continued desire for upscale brands.
“We observe that markets such as Dubai, Riyadh, Jeddah, and Makkah are undersupplied in mid-market hotel accommodations, providing an opportunity for a fresh hotel brand such as Continent to bring its portfolio to the market. We believe that the next wave of growth and expansion in our region belongs to the mid-market segment and we believe that Continent’s brand portfolio and DNA of its brands with Turkish Hospitality touch is a perfect fit for our targeted markets. It was only natural that we partner up with such brands and Hospitality Company which is continuously growing globally,” said, Mohammed Albaadi, Managing Director and President of Distinguished Hospitality Services.
The master franchise and development agreement is anticipated to deliver approximately 25 hotels and 4,000 hotel rooms for the Continent’s portfolio in the Middle East and Saudi Arabia by 2024.
“We are very excited to sign this agreement with Distinguished Hospitality Services that will help Continent Worldwide Hotels to establish a presence in the Middle East, UAE, and Saudi Arabia, and also offer a platform for rapid expansion. We trust on their regional expertise and infrastructure and we are perfectly ready to provide travelers with the upper segment and mid-segment hotel accommodations within our brands,” said, Bogac Gulderen, President of Operations & Franchise Development – Worldwide.
Founded in 2003, Continent Worldwide Hotels is privately-owned hospitality management, franchiser and hotel Development Company with head office in Istanbul, Turkey and encompasses six hotel franchise brands. Continent Worldwide Hotels operates and franchises hotels globally with the partnership of regional representative companies, third party management companies, and Master License holder hotel management companies.