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Tourism 4.0 is on top of the agenda at EMITT 2020

Tourism 4.0 to be discussed at EMITT 2020

The 24th East Mediterranean International Tourism & Travel Exhibition (EMITT) will once again host tourism professionals along with holiday consumers at Tüyap Fair, Convention, and Congress Center in Istanbul, Turkey.

Held under the corporate sponsorship of T.R. Ministry of Culture and Tourism, T.R. Istanbul Governorship, Istanbul Metropolitan Municipality, and Turkish Airlines along with the support of Small and Medium Industry Development Organization (KOSGEB). Turkish Hoteliers Federation (TÜROFED) and the Turkish Tourism Investors Association (TTYD), EMITT 2020 will be held from January 30 to February 2, 2020.

hacer aydinEMITT Exhibition Director Hacer Aydın said, “Having contributed substantially to the acquisition of holiday habits among consumers from all income groups in Turkey, branding of cities and regions, and transformation of numerous cultural assets into revenue-generating touristic values for 23 years, EMITT is the most important door of Turkish tourism industry opening into the world.”

“At EMITT 2020, we will go over the slogan of ‘Tourism 4.0' announced by the Ministry of Culture and Tourism in detail. We will thoroughly discuss the topics including the evaluation of brand perception in Turkey, the creation of a roadmap for the country's tourism industry, and finding up-to-date and smart solutions. We will prioritize the needs of tourism consumers while discussing these issues. Moreover, tourism consumers and tourism professionals will be provided with the opportunity to experience at first-hand how virtual reality can be effectively used in tourism in the VR Experience Area developed by the Hyve Group for EMITT 2020.”

EMITT has an extensive events program

As in the previous years, presidents of the associations will share their expectations, predictions, and suggestions at the Presidents’ Forum of EMITT 2020, which will host industry’s leading institutions such as TTYD, TÜROFED, and TÜRSAB. The subjects of “how will the transformation into responsible and sustainable tourism become a reality?” and “what the future will bring to the industry professionals?” will be discussed at length. The days filled with conferences, keynote presentations, workshops, stage shows of domestic and international exhibitors will be waiting for the visitors in the events program that will be held simultaneously with the exhibition. Here are the topics of the events included in the program:

  • Presidents’ Forum: Opinion Leaders Announce Their Predictions for Tourism in 2020
  • What will the Actors Do to Assist in Promoting and Developing Turkish Tourism on Its Course to Become a Global Brand?
  • Global and Local Trends That Made Their Marks in Tourism
  • How will the Transformation into Reliable, Sustainable and Accessible Tourism Become a Reality?
  • A Journey to the New Era of Turkish Tourism
  • Increase the Performances of Your Digital Sales Channels
  • Decoding Generation Z
  • Are Influencers Just a Fad or An Effective Solution?
  • Tourism Moves for Destination Marketing by Municipalities
  • Rising Stars: Alternative Tourism Types
  • Winning Ideas in the Discovery of 5 Senses in Travel
  • New Routes and New Markets Abroad

Additionally, the steps that industry players should take concerning the promotion and branding of the country will be addressed with the participation of futurist Cem Kınay, Brand Architect Ömer Şengüler, and Chief Vedat Başaran.

EMITT Hosted Buyer Program is attracting attention: Strong demand from the Far East

The Hosted Buyer Program includes invited tour operators at EMITT. Emphasizing the high demand from all over the world this year, Hacer Aydın stated: "Companies from Asia, Europe, Far East, and Latin America show great interest to EMITT and apply for our program. I can say that most of the applications came from the Far East for the time being. We will share details about the program in the coming days.” 

Exhibitor numbers continue to rise every passing year

As in the previous years, EMITT, which prepares to host a record-high of foreign visitors and tourism professionals in its 24th edition, achieved great success last year by hosting 5,620 exhibitors and 57,470 visitors from 94 countries.

This year as well, the visitors of the exhibition will have the chance to obtain information about the alternative holiday packages that offer flexible payment options, reasonably priced cultural tourism routes, and new overseas destinations.





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